Everyone's got an office bracket, people are picking teams anyway.' A lot of people who really aren't even that into college basketball are going to watch March Madness, they're going to watch the Final Four. 'March Madness is one of those events, it's almost like the Super Bowl. 'March Madness is going to be big,' he said. And having online betting go live just before March Madness starts is an added bonus. Robins said he has 'high hopes' for sports betting in Massachusetts because of the state's passion for sports. It's also because Massachusetts is a special sports town as well.' 'It's not just because it's our hometown. 'We have been waiting for this for a long time,' he added. 'It's a very exciting day for us,' said Jason Robins, chairman and CEO of DraftKings. Mobile sports betting is expected to be a great financial opportunity for the Massachusetts, generating as much as $60 million in revenue every year.īoston-based DraftKings held a ceremony Friday morning in front of a duck boat covered in ads for the company to celebrate the launch of online sports betting in Massachusetts.
